A new poll has revealed just how connected Brits are to their mobile phones.
The results of the YouGov Survey, published by dailymail.co.uk, have indicated that 63 per cent of Brits have their mobile phones with them “almost all or all the time”.
Forty-four per cent of respondents spend at least half an hour a day checking their phones, eight per cent spend at least three hours checking their phone’s screen and three per cent use their phones for more than five hours.
Shockingly, a third of those questioned admitted to being ‘phubbers’ – a word used to describe people who interrupt real-life conversations in order to check their phone.
The figures highlight just how personal a platform that SMS marketing can be. It would appear that businesses which send a text message to their SMS subscribers would be likely to reach most of them almost immediately, regardless of what they are doing.
Guardian.co.uk reports that the ‘phubbing’ phenomenon has become so widespread that a campaign website to stop it has appeared online.
The ‘Stop Phubbing’ Campaign website claims that this behaviour is disrespectful and features posters designed to prevent it occurring in restaurants, cafes and other types of business environments.