New research has revealed that smartphone sales reached 230 million in the second quarter of the year, according to Juniper Research.
The firm claimed that the number has been reached after a year-on-year growth of 50 per cent and a quarter-on-quarter growth of 13 per cent. This may be good for firms who have invested in mobile marketing campaigns as it means there is a bigger audience to target.
According to the data, Samsung smartphones were the most popular in terms of sales during this time, with 72 million shipped, making up 31 per cent of the market. This was followed by iPhones with 31 million units and 13 per cent of the market. This is a rather big fall for Apple however, with its sales dropping by 17 per cent quarter-on-quarter.
Although Apple has seen sales up 50 per cent worldwide, it has seen UK shipments slow by 10 per cent in the last year. The company also saw profits plunge for the second quarter, according to cbronline.com.
This has led to some experts claiming that Apple CEO Tim Cook needs to live up to his promise of bring some “amazing new products” to the market this autumn and next year, according to mobilemarketingmagazine.co.uk.