The growth of mobile messaging for retail has been popular in the news this week with both Internet Retailing and Mobile Commerce News reporting on the 38% growth projection by the end of 2015. Darren Daws our Managing Director Explains: “Consumers are always looking for a bargain and with that their acceptance of regular offers and communications from their chosen retailers has grown. With that in mind, retailers must ensure they are thinking about their customers as individuals and the type of communications they want to receive”. Read more about the growth of mobile messaging in retail by clicking the articles below:
Publication: Internet Retailing
Headline: Mobile messaging for retail to increase 38% by 2015, says Textlocal
Publication: Mobile Commerce News
Headline: Mobile marketing study shows opt-in retail SMS growing
All statistics are from our recently launched White Book, the mobile customer experience report where 331 businesses and 2000 consumers were asked about their attitudes towards and usage of mobile messaging. The findings present a unique insight into the opportunity presented by mobile messaging- an opportunity most brands are failing to recognise. Download your copy now to find out more.
It’s been a busy week for Darren this week as he has also appeared in Breakthrough; the magazine for the Santander programme set up to help Britain’s fastest growing small and medium-sized enterprises (SMEs). Darren talks about how important it is to learn from the experiences of other entrepreneurs when setting up your own business.