Smartphone retail searches post continued growth

Retail searches on smartphones rose by 66 per cent year-on-year, reports.

New research from Google and the British Retail Consortium found that, during Q2 2013, smartphone users increased their retail search volumes by some 66 per cent on figures recorded for the same period in 2012.

Of the industries which proved most popular it was DIY and gardening, which is thought to have been attributable to the poor weather which started the quarter, before snow made way for the hottest and longest heatwave since 2006. These industries saw an annual rise of closer to 81 per cent.

Overall, the growth is said to have come from dual-screening, with users able to make retail purchases whilst watching TV or browsing their social networks, for example.

It also provides good news for brands using SMS marketing, as it shows that consumers are becoming increasingly happy to not only browse retail sites on their smartphones but to actually make the purchases as well.

Commenting on the results, Google’s retail director Peter Fitzgerald told “The second quarter saw strong sustained growth in retail queries.

“Traditionally, this is a strong quarter for DIY and gardening retailers, a trend we saw repeated this year, fuelled by some fair weather and three bank holidays. The growing multi-screening phenomenon across the UK – where people use their connected devices whilst watching TV – is also reflected in the growth in queries coming from tablets and smartphones.”

There are many examples of businesses in the retail sector using SMS marketing to deliver their business objectives – see some of our latest retail SMS case studies for more information.

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