Fifth of online searches for hotels come from mobiles in May

New statistics show that 20 per cent of online enquiries for hotels in May came from mobile devices.

The research was published by digital marketing agency Greenlight. Its Hotel Sector Report (May 2013) found that out of 2.5 million UK consumer online searches in May this year, 522,115 (21 per cent) of these were through a mobile phone. This data could indicate that mobile marketing could be a useful and profitable for those in the hospitality market to invest in.

The agency’s independent report is carried out every quarter, according to breakingtravelnews.com. It involves researching the most popular terms that UK consumers are using when they look for hotels and shows which vendors were more visible in searches, both on computers and mobile devices.

The most popular terms for mobile devices were ‘hotels’ (six per cent), followed by ‘cheap hotels’ (four per cent). Sites which were most successful in mobile searches, according to prweb.com, were laterooms.com, lastminute.com and tripadvisor.co.uk.

It was reported last month that many UK companies are now concentrating on mobile marketing, with a study by eMarketer revealing that mobile ad spend by UK brands is set to surge by 90 per cent to hit £1 billion this year.

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