While many businesses deem the use of SMS coupons essential to their marketing strategies, the misuse of coupons can result in big trouble.
These words of warning come from digital advertising expert Matt Baglia, who says one of the pitfalls in delivering promotions via SMS is the risk of these offers being misused and abused by opportunists.
Given that text offers can be a highly effective method of generating word-of-mouth and sales, Mr Baglia decided to use his latest post at businesscommunity.com to explain how businesses can avoid the risk of their generosity being exploited.
Nestled in his tips for businesses that have contemplated sending their offers through SMS messaging, Mr Baglia recommended the use of expiry dates to ensure that coupon usage is kept at a manageable level.
Businesses that are wary of misuse could also try creating a time sensitive offer, which limits the amount of times an offer can redeemed.
While many businesses should be able to include this technique in their promotions, Mr Baglia used the example of a restaurant offering a free entrée with a meal purchase to the first 25 customers that pass through their doors.
The final option provided by Mr Baglia was to have members of staff learn the number that the text message will come from.
Cited by smallbusiness.yahoo.com, the expert said this eliminates the chance of recipients forwarding the offer on to their friends who aren’t on the list.