Over half of Brits keep in touch via text when on holiday

More than three-quarters of Brits bring their mobile phones with them on holiday, with the majority using SMS to keep in touch with their loved ones.

Cited by incentivetravel.co.uk, research from phone operator Aeromobile reveals that almost two-thirds are concerned about data roaming charges and how much they could spend browsing the internet in foreign territory.

It was therefore of little surprise to find that 62 per cent will only use text to contact people back home, as this requires no connection.

Of the 2,000 consumers surveyed by Aeromobile, only 13 per cent were found to be risking a huge phone bill by checking their social media feeds whilst on holiday. Just under a fifth used their mobile phone for browsing the internet when abroad, with men more likely than women to surf the web during their breaks.

A fifth of the study group admitted to leaving their mobile phones at home, which means only a very small amount of people can’t be reached by businesses that send SMS messages to their devices.

According to easier.com, older holidaymakers are much more likely to go on holiday without their phones, as 30 per cent of those over the age of 55 claimed as much when questioned. Contrastingly, just 13 per cent of 25-34 year olds left their phones at home.

Kevin Rogers, CEO of AeroMobile, said: “What’s clear from this research is that there is demand, particularly from the younger generation, to be connected whenever, wherever.”

Mr Rodgers went on to claim that his firm had witnessed an improvement in package deals for consumers that wish to go online when abroad, although the research shows many are fearful of the risks involved.