Smartphones have out-sold regular mobile phones for the first time.
New figures released by IDC indicate that 216.2 million smartphones were sold across the world in the first quarter of 2013, which represents 51.6 per cent of the entire mobile phone market.
This milestone could be seen as interesting news for professionals in SMS marketing, who may be more encouraged to take advantage of a smartphone’s online connectivity within their text messages. Some marketers are already keen to include URLs within SMS messages, directing subscribers to a deal on a company website.
In an interview with appleinsider.com, IDC senior research analyst Kevin Restivo predicted that smartphones would continue to dominate the mobile phone market for some time yet.
He said: “Phone users want computers in their pockets. The days where phones are used primarily to make phone calls and send text messages are quickly fading away. As a result, the balance of smartphone power has shifted to phone makers that are most dependent on smartphones.”
Theverge.com reports that Samsung were the biggest sellers of smartphones in Q1 2013, with a 27.5 per cent share of the market. Nokia, Apple, LG and ZTE were also listed amongst the top five smartphone sellers.