Online traders must recognise the importance of mobile marketing, or risk losing out on “valuable opportunities”.
That’s according to Barclays’ spokesperson Sean Duffy, reacting to the news that 60 per cent of chief financial officers (CFOs) associated with online businesses have no mobile marketing strategy in place.
According to the latest Barclays Online Business Outlook, 64 per cent of the CFOs understand how important mobile strategies are, but a large number still haven’t put any investment into them, mobilemarketingmagazine.com revealed. One-quarter weren’t even sure what 4G is.
Almost 90 per cent don’t even have a mobile website, despite the fact that having an overarching strategy – one that encompasses everything from SMS alerts to dedicated landing pages – can open their business up to a whole new audience. Plus, over the past four months, mobile traffic in the UK has risen by 34 per cent, computerworlduk.com said.
“We are advising our online clients to become mobile-ready, as it’s a significant opportunity, particularly with the imminent roll-out of 4G networks across the UK due to make mobile browsing easier for more and more consumers,” Duffy stated.
“Businesses that fail to move with the times risk losing out,” he concluded, potentially spurring on the UK’s online companies to pay close attention to the mobile marketplace.