Mobile manufacturers continue market share battle in UK

Sales of mobile phones in the UK continue to increase as the market share of smaller mobile manufacturers like LG, Nokia and HTC chip away at market behemoths Samsung and Apple.

Reported by warc.com, figures from Kantar Worldpanel ComTech show in the three months ending February 2013, LG’s share reached 4.1 per cent, while Nokia and HTC edged up to 5.6 per cent and 9.1 per cent respectively.

It is thought sales of the LG Nexus 4, Nokia’s Windows 8 devices and HTC’s One X+ and 8S models helped increase market share for their respective manufacturers.

Samsung remains the top phone brand in the UK, achieving 36.2 per cent of sales compared to Apple’s 29 per cent, which could interest mobile marketing professionals looking for stats on manufacturer market share.

BlackBerry, on the other hand, has had a tough time selling units of their latest phone, BlackBerry Z10.

Dominic Sunnebo, Kantar Worldpanel ComTech’s global consumer insight director, commented on the launch of the BlackBerry Z10 to kantarworldpanel.com: “Consumers just don’t have the same levels of pent-up demand for the handset as they did for the iPhone 5.

“The handset is likely to start selling in more serious numbers once the launch price falls, and BlackBerry 10 in general, when the range is padded out with a number of wallet-friendly mid-range offerings,” he added.