Day one of Mobile World Congress is already shaking up the industry

Day one of the Mobile World Congress has gotten under way in Barcelona and already, there have been a few surprises.

The open-source web browser specialist Mozilla announced the launch of a mobile operating system. The open-source OS will initially be aimed at developing markets in Asia and the East; however with the market being so fiercely dominated by Android and iOS, it may prove difficult for this new alternative to find a niche.

According to a report from, Samsung also made a surprise announcement. It will launch the Galaxy S4 in New York on March 14th. It will likely do well, too, as the hugely popular Galaxy series has remained Samsung’s flagship property – with the SIII outselling the iPhone towards the end of 2012.

As well as the big announcements, there are some interesting figures coming out of the Spanish capital too. reported that the majority of phone users are ‘electric communicators’, with mixed messaging services being essential to over three quarters of consumers. According to report, 76 per cent of all mobile users still depend on being able to send SMS and 41 per cent stated that they would be ‘lost without it’.

Meanwhile, Nokia has adopted a back-to-basics approach with the launch of a 15 euro (£13) phone called the Nokia 105. While Nokia – which signed an exclusive deal with Microsoft – has struggled in the smartphone market, it still outsells all other manufacturers of basic phones.

The Mobile World Congress continues until Thursday (February 28th).

Subscribe to join our 165,000+ strong community to get the latest SMS, marketing and business tips and advice.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.