Textlocal was built on helping the small business, today we help all businesses of any size… In this article with Mobile Marketing Magazine we explore the topical area of ‘localisation’. In plain English, that means – ‘Think Local’!
Think about it, whether your business is large or small you target locally. If you get an offer from your favourite restaurant, it’s local, isn’t it? Similarly, your local paper will have inserts and flyers in there from the likes of ASDA, Morrisons, Aldi etc… and where do they want you to go? …to your local store. Small brands and big brands are all driving local traffic. We’re helping to put the smile back on your local high street. So where does SMS text messaging fit in… Think Local, Textlocal… Read on.
Barely a couple of weeks into 2013, and it was already looking like an annus horibilis for the retail sector in the UK, with three well-known High Street retailers – Jessops, HMV and Blockbuster – entering into administration.
In fact, it was really just a case of business as usual. According to figures from the Centre for Retail Research, 54 UK retailers failed in 2012 affecting 3,951 stores and 48,142 jobs. So the question these figures naturally beg is simply: How do we save the High Street?