Samsung and Apple dominating smartphone market

More than half of the smartphones sold last year were manufactured by either Samsung or Apple.

Figures gathered by Gartner reveal that the two technology giants are dominating the global smartphone market, with no other manufacturer staking a clear claim for third place. According to, the two companies have a 52 per cent share of the market.

Samsung phones are the most popular choice of device to make phonecalls and send text messages from. In an interview with, Gartner principal research analyst Anshul Gupta was full of praise for the two manufacturers.

He said: “The success of Apple and Samsung is based on the strength of their brands as much as their actual products. Their direct competitors, including those with comparable products, struggle to achieve the same brand appreciation among consumers, who, in a tough economic environment, go for cheaper products over brand.”

Gupta predicted that the New Blackberry 10 and Windows Phone would help ensure the race for smartphone dominance in 2013 would have more than two horses.

There were 1.75 million mobile phone sold across the globe last year. Gartner indicated that 70 per cent of the smartphones sold were powered by Android, whilst just over 20 per cent used iOS.

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