1.75 billion mobiles sold in 2012

Around 1.75 billion mobile handsets were sold around the world in 2012, thedrum.com reports.

New figures published by researchers Gartner found that whilst total sales volumes decreased by 1.7 per cent compared to the high recorded in 2011, some 1.75 billion units were still snapped up by eager consumers.

Samsung and Apple models were the most successful, each managing to sell 385 million and 130 million units respectively. With both brands releasing their models in the second half of 2012, it was little surprise that Q4 saw some of the most positive results in 2012; posting a 38.3 per cent year-on-year increase to 207.7 million units.

Nokia, meanwhile, didn’t fare quite so well, having witnessed a 53.6 per cent decline in smartphone sales to a total of 39.3 million. Chinese start-up Huawei, meanwhile, managed to shift 27.2 million smartphone units; an increase of 74 per cent.

Whilst the overall volumes saw a marginal decline, total spend isn’t thought to have suffered the same fate, with the results showing an increase in the number of consumers opting for more luxury, high-end devices.

The results also provide good news for brands utilising mobile marketing, as – despite small declines – the industry still saw close to two billion units purchased in just 12 months.

Commenting on the figures, Gartner’s principal research analyst Anshul Gupter told itpro.co.uk: “The success of Apple and Samsung is based on the strength of their brands as much as their actual products.

“Their direct competitors, including those with comparable products, struggle to achieve this same brand appreciation among consumers, who in a tough economic climate, go for cheaper products over brand.”

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