Dozens of innovative new smartphones have been unveiled at this year’s Consumer Electronics Show.
The event, which began in Las Vegas on Tuesday, has seen the introduction of phones from Nokia, Samsung and Sony amongst many others so far.
With the notable exception of Apple, all of the major phone producers have been battling to give their new model as much PR as possible; each of them keen to explain how their phone is pushing the boundaries of technology.
Notable PR stunts have come from Sony, whose new Experia Z smartphone can be used safely underwater and ZTE, whose 6.9mm thick Grand S model has become the thinnest 5″ full high definition smartphone on the market.
Those in SMS marketing could certainly be interested to hear about all of these new developments. Each phone is likely to have its own unique way of sending an receiving text messages.
A report from informationweek.com has suggested that the new Windows Phone had attracted a particularly high amount of attention at the show.
Meanwhile, CCS Insight analyst Ben Wood told bbc.co.uk he was excited to see how the Sony Experia Z sells.
“In isolation this looks like a very strong product and it’s the most attractive Xperia phone that I have seen for a very long time,” he said.