Malvern based Textlocal last night won the Chamber of Commerce Award for Excellence in Innovation, once again proving that low cost opt-in mobile messaging for business is finally reaching mainstream acceptance. www.textlocal.com is a one stop shop where any business can easily and cheaply reach anyone using SMS texts, MMS pictures, even audio and simple mobile webpages.
Founder of Textlocal, Alastair Shortland says “Winning the Chamber of Commerce Award for Excellence in Innovation really does mean the world to our team. With the UK’s most influential business network recognising our vision to introduce simple, powerful mobile messaging and communication to the mainstream UK business community we can be sure that we are close to enriching the day to day communication needs for millions of businesses. Winning locally in Malvern is also very special, we are proud of the technical heritage of the town and it is a real honour to be part of continuing that long tradition of groundbreaking innovation. Our own Mobile Marketing Research indicates that many businesses are aware of mobile messaging, but there are still some who are yet to tap into the full potential of how powerful it can be as a business driver. We know that, whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within the marketing mix, as a sales or promotion tool or to send alerts and updates. Texting leads the way in fast, low-cost, direct conversations with consumers.”
More people in the UK use their phones to text than make calls these days. There are many ways mobile can be used for businesses to boost profits, communicate with customers and run efficient operations, but this year mobile messaging has come out on top. Ofcom have even stated that texting has overtaken talking in the UK, but are businesses underestimating how mobile can support, compliment and boost their marketing strategy? Find out more in The Great British Mobile Marketing Report, visit www.textlocal.com for your FREE copy. According to Ofcom’s Communications Market Report 2012, 90% are using texts, while only 47% making daily calls on their mobiles. Use LinkedIn to stay on top of all the latest discussions, debates and stats at the Mobile Marketing UK Forum.
Textlocal believe that mobile messaging is based on trust and permission. Their system ‘Messenger’ enables any businesses to grow opt-in lists of customer data and intelligence and to communicate targeted messages directly the palms of customers’ hands. This powerful blend of design, usability and technology has been commended for being cost-effective, quick and proven to deliver results.
The fact that Ofcom have reported that text is on the rise, suggests that people want to communicate on the fly. Smart businesses give the customers what they want, while Textlocal provide those businesses with the tools to reach thousands of people instantly from one central place, managing responses and opening up long-term conversations and relationships. After all, isn’t texting about convenience, speed and that personal touch that no other medium offers?