In light of the recent UK banking crisis where thousands were left worrying about their finances, it poses the question – is enough being done to keep customers fully informed? It should be obvious that in order to reduce panic, banks need to communicate effectively with their customers regarding any issues or updates. Put simply, they need the facility to reach out to a mass audience with important information at the click of a button. The most obvious method would be to use the fastest, cheapest and most reactive communication tool able to reach out to people instantly in seconds – mobile messaging.
Some banks may already be capitalising on the advantages of mobile marketing and communications, however there will be some customers who are left in the dark. It was reported on the BBC News website http://www.bbc.co.uk/news/business-18590868 that despite the progress of the bank in clearing the backlog, more customers had complained to the BBC about the disruption they had suffered. Mobile messaging cannot always resolve a crisis, but it can manage or reduce the impact of such an event.
Darren Daws Managing Director of Textlocal, the UK’s leader in business mobile messaging said “This is a perfect example of how mobile messaging can be used quickly and effectively to communicate with a large group of people. Financial organisations, wouldn’t be expected to call all of their customers, but an appropriate text guaranteed to notify people in minutes could be the answer to limiting the panic and confusion. Banks could use registration data to text customers to inform them of their account balance, to schedule a meeting or simply text the number to call or include a website address to find out the latest information. Clearly, the beneficiaries from such a fast approach are the banks, who can concentrate more on dealing with correcting the issue at hand. The customers who may be affected, could easily receive information updates directly to their mobile phones, and know that they are being kept in the picture”.