With the continual rise of smart-phone usage, and more people accessing information online via their mobile phones, it becomes clear that businesses operating in the education sector need to be ‘top of the class’ when it comes to engaging with new audiences on a larger scale through mobile messaging.
Recent research by network firm Cisco even states that by 2016 there will be more mobile phones on the planet than humans, so common sense would suggest that over the next few years people will use their mobile devices to research education establishments, for parents and staff to communicate and to aid studying. The rise of online study centres, and young people becoming more technology focussed, have also played their parts in the education sector embracing the digital age.
So the question is, how do you rapidly reach out to a mass audience on the fly? How do you capture their contact details and communicate targeted messages to them in seconds about updates, alerts or news? Mobile messaging is the answer.
Textlocal Managing Director Darren Daws said, “Mobile messaging is the only medium that has an open rate of 97.5%. It gives a campaign the added power to communicate with targeted customers and build on the relationship you have with them, based on permission and trust. Adding Bulk SMS to a campaign allows consumers to text for more information, making the follow up activity more targeted. But it isn’t just about driving sales. It’s also about efficiency and being able to effectively run your business internally like our client Liverpool University. The University of Liverpool’s Careers and Employability Service needed an effective way to communicate with students and graduates regarding reminders for up and coming appointments and updates within the service. Using Textlocal’s award winning messaging platform, they were able automatically text students the evening before they were due to attend an appointment.”
The key advantage of mobile messaging is the flexibility it gives you to engage with a mass audience instantly. Whether you need to grow a database of students, send appointment confirmations, send urgent updates about changes within your establishment, or send exam results, the uses for the education sector are endless with mobile.
Using short codes, and even QR codes so that people can opt-in to receive your communications is powerful. No other SMS marketing tool can do this while students or staff are on the move, instantly and as cost-effectively as mobile messaging.
Combine this with the growth in the use of Smartphone technology, and it’s clear why campaigns are benefiting from improved targeting with SMS. No longer are you limited to 160 characters of text, the use of Smartphone technology and the public acceptance of tiny URL’s on social media platforms, means that SMS can be used as a tool to link to a bigger picture. SMS can now be used as the ‘hook’ needed to direct the reader to where they need to be online, faster than if they were left to their own devices. Links to apps, videos and web pages are easily incorporated into an SMS message, making SMS a vital tool working hand in hand with other mobile marketing tools to achieve greater ROI for every mobile campaign.
The overwhelming advantage that mobile has is its capacity to reach people virtually instantly wherever they are; a key benefit to the education industry. We can see here the vital role that mobile plays for businesses in the education sector, and with the ever continuing rise of smartphone and mobile internet usage they need to capitalise on it now.
Take a look at our education mobile marketing case studies.