Textlocal has raised more than £1,000 for Marie Curie Cancer Care using the power of text messaging.
Mobile marketing and communications company Textlocal.com has been working with Marie Curie since the start of the year, and so wanted to support it’s ‘Blooming Great Tea Party’ event, where people hold tea parties in aid of the charity.
The firm sent an email inviting its clients to join its own tea party event by sending in picture messages of themselves having a cup of tea, or holding up a meaningful message. It vowed to donate £20 for every MMS picture text it received.
Marie Curie’s account manager at Textlocal.com, Eduardo Moura said: “The response has been phenomenal with many of our clients on board supporting such a worthwhile charity. It’s great to see our clients working with us in this way, and we are proud to have raised such a significant amount in such a short amount of time.
“This demonstrates how we can use the power of mobile to be creative, but also to fundraise in a fast and low cost way.”