National 5-a-side football pitch hire company, Goals Soccer Centres, have seen a huge increase in its customers hiring space to play 5-a-side football due to their SMS messaging campaign strategy.
The company identified the use of SMS messaging as the quickest and most responsive method in communicating with their ‘on the go’ target audience. Using SMS they have reached out to 100% of their current customer base, and seen a dramatic increase in the hiring of their 5-a-side pitch facilities nationwide.
Working with leading mobile marketing company Textlocal, Goal Soccer Centres are using SMS marketing to reach out to a predominantly male target audience of 20 to 60 year olds. The company found, through research, that this group are instantly reactive and less prone to forward planning, responding extremely well to campaign offers, monthly updates and discounts via their mobile phones. The research also found that this group were far more likely to use their smartphones to browse the internet.
Goal Soccer Centres, Martin Franklin said “Mobile marketing is the quickest way to send a quick turnaround campaign message to a large audience. Rather than cold calling which only achieves around a 40% connection. It’s made a huge difference to this business, and 5-a-side football is evidently becoming more popular.”
Textlocal have seen similar successes with clients using their array of online and mobile services including Manchester United Football Club, Shell and Google.