According to an article published in The Times (1st July 09) Mobile Marketing is powering ahead as a key marketing channel.
The article features a number of reports by leading figures within the industry. However, two key reports focus on the growth rates of mobile as a marketing channel. The Internet Bureau (IAB) and PriceWaterhouseCoopers confirm that the UK mobile advertising market was worth 28.6 million in 2008, a 99.2% increase on the previous year.
The report also predicts that digital marketing budgets are set to grow by 30% by 2010 as marketers recognise the scope for integrating mobile into their brands marketing strategy.
Further positive testimony for the industry is provided by The Managing Director of the Mobile Marketing Association Paul Berney who says “Whatever aspect of Mobile Marketing you look at, there’s a very good story to tell.”