The Lowry Theatre www.thelowry.com are using www.txtlocal.co.uk to send details of their latest special offers and promotions to customers. Over 720 patrons opted-in to receive the special offer text alerts during the first month alone. This figure is expected to steadily increase as awareness of the alert service grows.
With a busy schedule of shows and events aimed at all age and customer groups, the Lowry have a tough job making it a sell out every week. However, the new sms text service is proving useful in generating excellent responses at the box office, with the first campaign achieving a 13% response rate with 61 tickets being sold.
Robert Martin, The Tourism and E-marketing Manager of The Lowry is delighted with the new sms service stating “The first show was a family show and we got an excellent response…we will continue to use SMS for a range of special offers.”
Textlocal work with dozens of Theatres, delivering sms messages aimed at increasing box office bookings.