Stockbrook Golf Club, are having huge success with SMS text messaging to target young golfers and potential members.
The club send regular messages to societies and prospective members with information on “what’s on” at the club at the weekend, as well as promoting the latest offers and promotions.
Text messaging proved a popular choice because of its greener credentials and its reputation as a highly responsive marketing tactic.
Ryan Kuhl, Golf Development Executive at Stockbrook, is happy with the results achieved from text campaigns “We get great results from our SMS campaigns…with lots of enquiries and bookings directly after a text send.”
Kuhl continues “We aim to continue to use text in the future as it does get the best response rates…. it also appeals to the club as a much greener marketing tool.”
Textlocal work with a number of Golf Clubs throughout the UK and feedback has always been very positive.
Top 5 Tips for Golf Clubs
1) Text when the course is closed due to bad weather
2) Text with latest offers and promotions
3) Use text to sell last minute tickets for events
4) Promote off peak green times
5) Text results to competition winners