Hartwell Plc have selected Textlocal to deliver their sms marketing campaigns. Hartwell spent 3 months trialling the Textlocal text message service before deciding to roll it out across their UK dealerships. The group have had excellent results from various bespoke campaigns, which are tailored specifically for the customers & prospects of each dealership.
With tough times ahead the motor industry is set to dramatically cut marketing budgets, however, due to its low cost, SMS marketing is set to still play a major role in the marketing plan. One of the key strength’s in text is that it offers the highest response rate of any direct marketing medium, at an average of 8%, this is much higher than other direct marketing tactics such as e-marketing and direct mail.
This view is agreed by Matt Cannon of Hartwell who has had very positive feedback from Hartwell dealerships “We’ve found that dealerships have had busy weekend sales events, directly after a text campaign”
Textlocal supply mobile marketing solutions to many car dealerships and garages throughout the UK. Primary uses for garages include MOT & service reminders, promotions, test drive offers and lead generation using a short code e.g Text BMW to 60777