The Pope has jumped on the text messaging band wagon and is now using the communication tactic to reach the Church’s youth audience.
According to the BBC news website, the Pope will be sending out inspirational text messages to around 200,000 young Catholics attending the 6 day World Youth Day this July 08.
The co-ordinating bishop, Anthony Fisher, said that the event would be “the most innovative World Youth Day to date, we aim to make WYD08 a unique experience by using new ways to connect with today’s tech-savvy youth,” he said in a statement.
According to Textlocal, many Churches, Councils and Theatres are using mobile marketing to send news, messages and prayers to youth members. The service is easy to use, quick and effective in reaching a mass audience within seconds.