Racing star uses text messaging to drive funds

Britain Kieran Clark, the 19 years old Renault Sport Driver from Cambridgeshire is using mobile marketing to give his British racing tour championship a kick start.

The rising star of British racing implemented a Text to Win competition which was publicised through PR and website coverage prior to the Donnington park race meet in May.

Respondents could enter the competition by answering a simple question to short code RACE + answer on 60777. Texts were charged at a premium rate, with revenue generated helping to raise funds for the team.

Textlocal provide the short code 60777 to hundreds of businesses throughout the UK as both a premium rate and standard rate service.

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