Britain Kieran Clark, the 19 years old Renault Sport Driver from Cambridgeshire is using mobile marketing to give his British racing tour championship a kick start.
The rising star of British racing implemented a Text to Win competition which was publicised through PR and website coverage prior to the Donnington park race meet in May.
Respondents could enter the competition by answering a simple question to short code RACE + answer on 60777. Texts were charged at a premium rate, with revenue generated helping to raise funds for the team. www.kierenclark.com
Textlocal provide the short code 60777 to hundreds of businesses throughout the UK as both a premium rate and standard rate service.