Black Friday has been the subject of continued transformation and this year’s event is no exception. The single-day extravaganza is evolving to offer genuine value to customers, falling in line with trends across the industry, customer experience, not just price is the path to success this season.

Black Friday 2018 blog

For retailers looking to set themselves apart from the competition, focusing on the customer experience you offer is crucial. Being where your customers are means you are able to connect with them throughout their online experience, offering advice on delivery times and sharing upsell options.

The most effective and efficient way to achieve this is by using digital channels such as SMS, ensuring staff are available to your customers across one of the most popular messaging channels.

How can SMS accelerate Black Friday success for your business?

Here are our top SMS tips and tricks this Black Friday.

Reduce abandoned baskets with SMS marketing

Abandoned baskets

Abandoned basket rates can hit highs of 79% during the Christmas period. Re-targeting through digital messaging enables your customers to pick up where they left off in their journey, helping to encourage conversions through convenience.

Retail marketing opt-in

Opt-in promotions

Let customers know your business is offering Black Friday discounts in advance. Give them the opportunity to opt-in to exclusive pre-sales and offers. Use a Keyword on a Short Code in-store or simply include a link within your messaging.

Improve abandoned basket conversion rates this Black Friday

Click and collect

Offering click and collect options provides the customer with the perfect blend of online browsing, easy payment and the personal experience of instore.

Discount codes and mobile vouchers

Discount codes and mobile vouchers

Share unique discount codes to encourage additional sales, as well as loyalty and increase footfall.

Black Friday stock availability

Stock availability

Make customers aware of low stock or new stock of high demand items to create a sense of urgency.

Black Friday delivery updates

Delivery updates

Let your customers know when their order is arriving or how far away they are from delivering their package.

Digital communications help to shape the customer experience and it’s clear that this is the key differentiator for mobile-first consumers. SMS sits at the heart of meeting these expectations, helping your businesses stand out in a fiercely competitive marketplace and increasing brand engagement.

If you’d like to discuss how our SMS solution can help improve your communications strategy this Black Friday get in touch with the team today.

Download Black Friday Guide

Improve your customer service with multichannel messaging. Download our guide for further information on the latest research and insight into SMS marketing this Black Friday.

Sign up for an account and our in-house messaging professionals will be happy to help you with your Black Friday success.