Black Friday 2020

Navigating the newest evolution of Black Friday and drive success with SMS 

Black Friday as always is the subject of continued transformation and this year’s event is no exception. After several months of unprecedented change, retailers are exploring new ways to make a success of this key sales season, prioritising contactless-service, customer safety and of course sales.

Black Friday 2018 blog

For retailers looking to set themselves apart from the competition, focusing on the customer experience you offer is crucial.

Whether you’re hoping to increase footfall in-store or direct traffic to your dedicated sales pages, SMS can help drive success this Black Friday.

Discover our SMS marketing tips and tricks your business can utilise in our dedicated blog post.

How can SMS accelerate Black Friday success for your business?

Here are our top SMS tips and tricks to help your business navigate through the next evolution of sales shopping:

Contact Tracing

SMS removes the complexities of contacting tracing for retailers. A simple keyword on a short number enables customers to register their details on arrival, providing an accessible way to participate in track and trace. Customers who text in to the short number are automatically recorded, date and time-stamped, all within the Textlocal Messenger platform.

Digital customer experiences

Share videos, PDFs and images of displays, key lines and sales to bring the experience of in-store to your customer’s smartphone. With videos and tracked links, its easier than ever for shoppers to visualise products better and act on offers far quicker. In short, an SMS streamlines the customer journey from initial offer through to purchase, tracking and delivery.

Building contact lists

Ahead of the big day itself, you can ask customers who visit your store online or in-person whether they’d like to opt-in to hear from your business via SMS. Using a simple SMS opt-in, your customers can be the first to see Black Friday offers or exclusive promotions only available to those who choose to join the SMS mailing list.

Managing traffic

Whether you’re hoping to increase footfall or online traffic, SMS can help to manage the flow of customers. Trackable links can direct customers in manageable volumes to un-indexed sale pages. SMS timeslots can be allocated to those hoping to visit or to better support click and collect initiatives.

Customer communications

Share everything from customer rewards through to delivery updates and feedback surveys. Sending customer updates in real-time and directly through SMS ensures shoppers are in the loop and helps to reduce inbound calls.

Abandoned baskets

During the Christmas period, abandoned basket rates can hit an all-time high. Re-targeting through SMS enables your customers to pick up where they left off in their journey with a simple yet convenient trackable link.

It’s clear that for retailers, the approach to this year’s Black Friday will be unlike any other. Preparation is key for both businesses and customers. SMS removes the complexities of contactless service as well as helping to promote seasonal sales safely and successfully.

If you’d like to discuss how our SMS solution can help to improve your customer communications, this Black Friday get in touch with the team today.

Download Black Friday Guide

Discover how SMS is transforming customer experience ahead of this sales season. Download our guide to explore how our solution can support your business to drive revenue and customer satisfaction.

Sign up for an account and our in-house messaging professionals will be happy to help you with your Black Friday success.