Joe Elvin

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Joe enjoys writing about a range of topics. Outside of that, he likes to spend his time socialising with his friends.

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Posted on December 11, 2013

SMS is a promising medium for delivering diet advice, a new study has indicated.    Researchers from the United States came to this conclusion after conducting focus groups with parents of obese children. These groups were delivered a series of advisory text messages over a three-week period to help them alter their child’s diet and…

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Posted on December 10, 2013

More than 10 million Android users will soon have their text messages encrypted by default. The latest update of the Android operating system CyanogenMod will have SMS-encrypting app TextSecure embedded into it. Considering the popularity of CyanogenMod, the move is expected to dramatically increase the proportion of text messages which are free from the prying eyes of third…

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Posted on November 13, 2013

The global market for B2B SMS messaging has been tipped to continue growing. A new report released by Informa Telecoms and Media has suggested that more and more enterprises are taking advantage of the cheap, reliable communication method.  According to zdnet.com, the report forecast an overall decline in global SMS revenue, due mainly to the fact that over-the-top messaging apps…

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Posted on November 11, 2013

New technology will become increasingly crucial for marketers in the new year, it has been claimed. Ellen Valentine, who has worked a chief marketing officer for a number of respected companies, believes that there’s no longer time for marketers to ignore the amazing developments made in their field. In an article for clickz.com, she urged readers…

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Posted on October 29, 2013

SMS marketing services can be useful in helping people to improve their diet, according to new findings. Researchers from the United States came to this conclusion after undertaking a 12-week study using two samples group of adults trying to lose weight. According to journals.lww.com, one group was sent a series of motivational text messages during the study, whilst…

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Posted on October 25, 2013

Adults are becoming increasingly comfortable using their mobile phones to keep in control of their finances, according to new research.   In an international poll conducted by Buzzcity, more than a quarter of respondents indicated that they do some form of mobile banking. According to mobilemoneyrevolution.co.uk, balance enquiries, cash withdrawals and bank transfers were cited as the three…

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Posted on October 25, 2013

Retailers have been urged to encourage the use of smartphones in-store. Econsultancy research analyst Bola Awoniyi gave this advice, following new research which suggests that customers are using their phone to compare products more often whilst in a retail environment. More than two thirds of retailers polled by eConsultancy agreed that they had noticed their customers…

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Posted on September 10, 2013

SMS authentication remains one of the most reliable methods of confirming your identity online, it has been claimed. Andy Kemshall, who is the technical director of online authentication provider SecurEnvoy, believes that it remains a better option for businesses and customers than biometric authentication procedures like fingerprint or voice recognition. Despite admitting there were more time-efficient,…

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Posted on September 04, 2013

Worldwide mobile phone sales have been tipped to jump by 7.3 per cent this year. A study by market research company IDC has indicated that the mobile phone market will recover from poor growth of 1.2 per cent last year thanks to increased demand in emerging markets. It was predicted that 1.8 billion mobile phones will be shipped by…

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Posted on August 15, 2013

Smartphones outsold feature phones for the first time over a quarterly period between April and June, according to new figures. A study conducted by tech analysts Gartner indicated that around 225 million smartphones were sold during Q2 2013, which represents an impressive 46.5 per cent increase compared to the previous year. In contrast, feature phones sales dipped…

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