Elizabeth Smythe


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Elizabeth loves writing about a wide variety of topics and if she’s not writing, she can be found watching foreign crime dramas or baking.

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Posted on September 09, 2014

A friendly text message sent to a drunk man from his police escort has gone viral across the web after it was published on a sharing site. A screen grab of the text, which was sent to ‘Marty’ the day after he was stopped by the police in an extremely intoxicated state and given a…

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Posted on March 04, 2014

Is it possible that the days of the mobile app are numbered? That’s the insinuation made across two publications, which state that the balance seems to be shifting in favour of MMS and SMS. While there’s no denying that a huge proportion of every day life is undertaken now with the help of mobile technology…

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Posted on October 02, 2013

The government has announced it is to roll-out high-speed broadband across the UK’s train network within the next five years, telegraph.co.uk reports. Transport Secretary Patrick McLoughlin has confirmed that a 4G connection will be made available to almost three-quarters of passengers by 2019, offering speeds of up to 50mb a second – which is faster…

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Posted on September 11, 2013

A new report has revealed that two-fifths of marketers are failing to take advantage of the benefits provided by mobile search. The 2013 SEO Marketing Benchmark Survey, compiled and published by marketingsherpa.com shows that while some businesses have fully embraced the hand-held device and created advertising strategies as appropriate, an alarming proportion are yet to…

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Posted on September 10, 2013

Mobile users are spending more time accessing the internet via their phones, as the faster 4G network becomes more widespread, emarketer.com reports. A survey carried out on behalf of mobile network, EE found that as 4G is gradually rolled out across the UK, increasing numbers of users are using it above any other connection type. What’s…

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Posted on July 10, 2013

An investigation by Le Monde has suggested that French intelligence agencies have been monitoring all electronic communications and storing details in a Parisian ‘underground bunker’, independent.co.uk writes. The French newspaper has accused the Direction Generale de la Securite Exterieure, the country’s foreign intelligence agency, of collecting and recording data that is sent from telephones and computers nationwide. According…

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Posted on March 06, 2013

The importance of adopting SMS marketing in the retail industry has been emphasised by an expert via fourthsource.com.  Entrepreneur, Dr KF Lai has highlighted the effectiveness of this channel in reaching customers, especially at a time when the High Street is struggling. He asserts that it is particularly crucial that retailers find diverse ways to attract…

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Posted on February 19, 2013

The British Fashion Council (BFC) has announced it will be making better use of social media and mobile marketing channels during London Fashion Week, mobile-ent.biz reports. Commencing on 15 February, content relating to London Fashion Week will this year be more heavily pushed through a range of platforms to interact and engage with more people….

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