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David Howells
Biography
David enjoys writing about a range of subjects. He also likes travelling and listening to music.
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Posted on May 14, 2013
The number of active mobile phones being used around the world will outnumber earth’s entire population in 2014, bbc.co.uk reports. According to new research from the International Telecoms Union (ITU), the number of mobiles in use will surpass the seven billion mark in early 2014. As it stands, the earth’s population stands at 7.1 billion,…
Posted on May 10, 2013
Increases in online retail sales have come from mobile users making purchases on the go, internetretailing.net reports. The latest figures published by the British Retail Consortium (BRC) have shown that digital sales increased by 8.3 per cent month-on-month in April, with much of this coming from the mobile market. Retailers have found that around one…
Posted on May 02, 2013
Marketers could learn lessons from a government approach to prompt criminals to pay their fines. When he first came into power in 2010, David Cameron set up the so-called “nudge unit”, guardian.co.uk reports, which was tasked with finding ways in which society could run a little more smoothly. The unit comprised of nine academics, although the…
Posted on April 29, 2013
A new prototype being developed by Canadian researchers could ensure mobile users never miss a text message again, queensu.ca reports. Whilst the likes of Apple, Samsung and LG are reported to be working on new devices with flexible screens, a group of researchers from the Human Media Lab of Queens University have come up with a…
Posted on April 25, 2013
Text messages are among the best ways of reaching out to a mobile audience, one SME expert has claimed. Writing for realbusiness.co.uk, journalist Megan Webb-Morgan advocated the use of text messages in marketing campaigns as they are not only easy to send, but also come with some of the best open-rates around. Webb-Morgan claimed that subscribers…
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