Monthly Archives: November 2010
Posted on November 26, 2010 by Rebecca McCormick
Mobile messaging firm Textlocal has launched its Charity Shortcode, claiming that it enables UK charities, for the first time, to keep 100 per cent of a text donation, while benefitting from the lowest costs in the mobile market. Textlocal CEO Alistair Shortland says the solution is different from any other. He says: “Even though other…
Posted on November 18, 2010 by Rebecca McCormick
English National Opera (ENO), based at the London Coliseum in the heart of London’s West-End, is one of the world’s largest opera companies, providing an annual programme of opera, from popular classics, and operetta, through to more contemporary work and rarely-performed musicals. To boost attendance at its shows, ENO wanted to communicate last-minute ticket offers….
Posted on November 15, 2010 by Rebecca McCormick
Textlocal MD Darren Daws talks about the benefits of mobile marketing in a Digital Focus feature in the Chartered Institute of Marketing magazine, The Marketer. Mobile engages Most brands would shy away from using bought-in lists of mobile numbers, even if those customers opted in to third-party communications. But mobile’s a great way to gather…