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Monthly Archives: July 2008
Posted on July 28, 2008 by Max Colligan
Mobile Text Messaging continues to increase with Britons are now sending 1.4 billion text messages every week, or 2,315 a second according to latest figures. The Mobile Data Association (MDA) said the figure is 30% higher than a year ago. Picture and video messaging is also 30% higher than a year ago, with 10 million…
Posted on July 21, 2008 by Max Colligan
IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer. So how does it work? The calls to action for the mobile loyalty program are posted online and promoted via email campaigns. In-store signage asks consumers to text IKEA1 to short code 30364….
Posted on July 14, 2008 by Max Colligan
Italians feel that their local food retailers are charging unreasonable and very varying prices. To tackle this problem the the Italian agriculture ministry and consumer associations, have set up a Text Message Short Code service which gives shoppers the chance to check the average price of different foods throughout Italy. Consumers can text a short…
Posted on July 11, 2008 by Max Colligan
Eleven time Grammy award winner Alicia Keys raised over £20,000 during her “As I am” concert tour by encouraging text message donations from fans. Alicia teamed up with the Mobile Giving Foundation to entice text message donations of £2.50 from her audience. To encourage donations she showed a film clip from Africa, Journey to the…
Posted on July 10, 2008 by Max Colligan
Delta Force Paintball, the UK’s largest paintball operator are using SMS text marketing to promote their network of paintball parks to customers. Text marketing is ideal for reaching a young audience on the move with spontaneous offers and promotions. Textlocal have been chosen to host this high volume account. For details on Short Code 60777…
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