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Monthly Archives: May 2008
Posted on May 19, 2008 by Max Colligan
Boris Johnsons London Mayor campaign used text marketing to interact with the public leading up to the May 2008 election. The marketing tactic was used to encourage the public to support Boris in his campaign to become London mayor by texting a keyword Boris to short code 60777. The number was published on the Back…
Posted on May 05, 2008 by Max Colligan
Britain Kieran Clark, the 19 years old Renault Sport Driver from Cambridgeshire is using mobile marketing to give his British racing tour championship a kick start. The rising star of British racing implemented a Text to Win competition which was publicised through PR and website coverage prior to the Donnington park race meet in May….
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