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Generation of big-spending dental patients expect text message reminders

Charlotte Harrison Avatar

Posted on March 30, 2015 by Charlotte Harrison

As the amount of money Brits are spending on private dental treatment rises, so too is the demand for dentists to send patients text message reminders, according to finance provider LDF. Total spend on dental treatment is up 22 per cent since 2010 – with the top-earning private dentists in the UK turning over a…

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Text message health interventions enjoy great success over past five years

Charlotte Harrison Avatar

Posted on March 27, 2015 by Charlotte Harrison

Healthcare promotion via text messages has proved successful in the majority of interventions over the past five years, according to a systematic review of studies published in The Annual Review of Public Health. Diabetes self-management, weight loss, physical activity, smoking cessation and medication adherence are all areas in which treatment has been improved as a…

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SMS reminders boost breast cancer screening attendance by 20 per cent

Laura Varley Avatar

Posted on March 23, 2015 by Laura Varley

Women who are sent text messages reminders about their breast cancer screening appointment are 20 per cent more likely to attend, a new study funded by the Imperial College Healthcare Charity found. The study aimed to test whether women were more likely to turn up to their first breast cancer screening if they were sent…

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Irrelevant information putting consumers off marketing messages

Laura Varley Avatar

Posted on March 13, 2015 by Laura Varley

Brands and companies must ensure their SMS campaigns are relevant to continue appealing to their contacts, new research from the Aimia Institute reveals. Around 59 per cent of consumers have blocked numbers in order to avoid spammy text messages and annoying cold calls. Only one in five (20 per cent) said the marketing messages they…

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Smart insole uses text messages to prevent amputations for diabetics

Charlotte Harrison Avatar

Posted on March 11, 2015 by Charlotte Harrison

Scottish scientists have revealed a breakthrough technology that could provide real help to diabetes sufferers and save the NHS millions of pounds a year. An electronic insole has been created that fits inside a normal shoe and uses tiny sensors to detect pressure on the foot, reports dailyrecord.co.uk. The wearer will then be sent a…

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Texting brings about ‘linguistic revolution’

Laura Varley Avatar

Posted on March 10, 2015 by Laura Varley

Texting on a regular basis can actually help children improve their reading, writing and spelling skills, a linguistic expert has said. David Crystal, a professor at Bangor University in Wales, believes that, thanks to texting, children are reading and writing more than ever before. More than 2,000 new words have come about as a result…

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Government will use text messages to encourage young voters

Charlotte Harrison Avatar

Posted on March 04, 2015 by Charlotte Harrison

Text messages will be sent to tens of thousands of young people in the run up to the general election, encouraging them to vote. As part of the Electoral Commission’s first mobile campaign, students on O2, EE or Vodafone networks will receive targeted texts reminding them to register to vote. The SMS will include a…

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Text messaging used for community updates in developing countries

Charlotte Harrison Avatar

Posted on February 26, 2015 by Charlotte Harrison

A text message scheme being used in developing countries to transmit weather forecasts, road disruption alerts and more could pave the way for more such developments in coming years. The SMS Voices project, launched by international development charity Christian Aid in January 2014, allows councillors to contact citizens throughout Africa, from Sierra Leone on the…

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Smartphone ownership rises by nine per cent

Laura Varley Avatar

Posted on February 26, 2015 by Laura Varley

Between 2014 and 2015, smartphone ownership increased by nine per cent, new findings from eMarketer show. More than 38 million Brits will own and use smartphones on a regular basis by the end of this year. Moreover, 70 per cent of mobile phone owners – equal to 58 per cent of the UK’s population –…

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Government plans crackdown on spam SMS messages

Laura Varley Avatar

Posted on February 25, 2015 by Laura Varley

Genuine text marketing is set for a PR boost, after the government announced it is cracking down on companies that bombard people with spam text messages and give the industry a bad name. More than 175,000 complaints were made to the Information Commissioner’s Office (ICO) regarding nuisance calls and texts in 2014, reports bbc.co.uk. It…

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