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Pearls of wisdom from your favourite mobile messaging experts

New service allows wine-lovers to order drinks via text

Laura Varley Avatar

Posted on August 25, 2015 by Laura Varley

Naked Wine has launched a texting service that allows its customers to order products via SMS. The ‘Text for Wine’ service, which Naked claims is the first of its kind, does exactly what it says on the bottle, and allows consumers to make their order as vague or specific as they wish. For example, they…

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Liverpool named best performing UK city for SMS

Charlotte Harrison Avatar

Posted on August 14, 2015 by Charlotte Harrison

The results are in – Liverpool has been revealed as the best city in the UK for sending and receiving text messages. A new study by mobile researcher RootMetrics aimed to discover which UK cities were best served by mobile networks in terms of SMS, reliability, speed, voice calling, mobile internet and overall performance. Liverpool’s…

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Businesses should target every device and channel, not just one

David Howells Avatar

Posted on August 13, 2015 by David Howells

Businesses need to target their audiences on all devices and channels if they’re to stick in the memory and remain successful. This is the opinion of blogger and marketer Tomas Puig, who told fourthsource.com that customer retention should be top of the priority lists for businesses of all shapes and sizes, as it’s “five times…

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IoT revolution presses forward with new ‘texting nappy’

Laura Varley Avatar

Posted on August 12, 2015 by Laura Varley

A new SMS-based system could revolutionise the lives of caregivers, as it texts them when their patient’s nappy is wet and needs changing. A team of researchers from the Institute of Bioengineering and Nanotechnology (IBN) created the system, believing it to be particularly useful to carers who struggle to change their patients’ nappies in a…

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‘LOL’ on the wane as text language evolves

Charlotte Harrison Avatar

Posted on August 12, 2015 by Charlotte Harrison

The way in which people indicate laughter when texting and communicating online is changing, new research from Facebook shows. In the social giant’s latest study, titled The Not-So-Universal Language of Laughter, data scientists analysed users’ posts and comments on its pages to determine which ‘e-laugh’ methods are most popular. It was found that 15 per…

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Young people use their smartphones 387 times a day

Laura Varley Avatar

Posted on August 11, 2015 by Laura Varley

Brits aged between 15 and 24 are now so addicted to their smartphones they’re using them 387 times a day on average, the newest Institute of Practitioners in Advertising (IPA) TouchPoints survey reveals. The 1,159 participants of the survey had their smartphone usage monitored via an app over the course of four weeks. According to…

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NHS urged to adopt text message reminders

Charlotte Harrison Avatar

Posted on August 11, 2015 by Charlotte Harrison

The vast majority of Brits would like to communicate with GPs and health professionals in ways other than formal appointments, with phone and text messages proving the most popular methods. A new survey from Trustmarque discovered the vast majority of Brits think the NHS could and should be using more technology to benefit patients and…

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IET renews push for ability to text 999

Charlotte Harrison Avatar

Posted on August 10, 2015 by Charlotte Harrison

Following a report from Ofcom, the Institute of Engineering and Technology (IET) has again highlighted its demand that the emergency 999 service be given an overhaul. The IET called for radical changes last month, stating that emergency services should be offering 999 text message and app services in this digital age. The regulator’s 2015 Communications…

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SMS healthcare initiative to go nationwide

Charlotte Harrison Avatar

Posted on August 07, 2015 by Charlotte Harrison

An SMS-based system which makes it easier for teenagers to access professional medical advice is to be rolled out across the country after it proved successful on a regional level. The ChatHealth system was launched by the Leicestershire Partnership NHS Trust just over a year ago, serving people across the East Midlands, thegoodhealthsuite.co.uk reports. So…

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Apple hoping to turn voicemail to text messages

Charlotte Harrison Avatar

Posted on August 07, 2015 by Charlotte Harrison

Apple is reportedly working on a major iOS update that could enable its devices to convert voicemail recordings into text messages. According to CNET, the Californian tech giant is currently testing a transcription service using Siri, the personal assistant that comes with its iPhone and iPad devices. It is thought the feature could respond to…

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