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Pearls of wisdom from your favourite mobile messaging experts
Posted on May 24, 2013 by Richard Towey
More than three-quarters of Brits bring their mobile phones with them on holiday, with the majority using SMS to keep in touch with their loved ones. Cited by incentivetravel.co.uk, research from phone operator Aeromobile reveals that almost two-thirds are concerned about data roaming charges and how much they could spend browsing the internet in foreign…
Posted on May 22, 2013 by Richard Towey
Text marketing has evolved to the point that SMS and email have become interchangeable, according to direct marketing expert Reuben Yonatan. Writing at bizcommunity.com, Mr Yonatan claimed to have witnessed a huge rise in small and medium-sized businesses (SMBs) investing in ’business texting’ – a “valuable tool” for both internal and external communication. While some businesses are advocating…
Posted on May 21, 2013 by Richard Towey
Though mobile marketing is a highly effective way to acquire customers, brands must view the channel as one for building relationships if they’re to harness its full potential. That’s the view of Thomas Enraght-Moony, a writer at guardian.co.uk who says that an increase in mobile ad spend carries good and bad news for consumers, businesses and the channel. On one…
Posted on May 14, 2013 by Ashley Curtis
An increasing number of companies are abandoning traditional marketing techniques in favour of online and mobile channels, according to research from Pitney Bowes. Cited by smallbusiness.co.uk, figures from Pitney Bowes’ new report claim over a quarter of firms report that traditional offline marketing accounts for just ten per cent of their total marketing activity. In…
Posted on May 14, 2013 by David Howells
The number of active mobile phones being used around the world will outnumber earth’s entire population in 2014, bbc.co.uk reports. According to new research from the International Telecoms Union (ITU), the number of mobiles in use will surpass the seven billion mark in early 2014. As it stands, the earth’s population stands at 7.1 billion,…
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