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Improper drug use costing NHS millions

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Posted on July 03, 2015 by David Howells

Drug regimes are under scrutiny as the government looks for new ways to reduce NHS spending. New research cited by theguardian.com found that between 30 and 50 per cent of patients do not take the drugs they have been prescribed in the way their doctor or nurse intended. This could be anything from not taking…

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Charges for missed appointments mooted by health secretary

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Posted on July 03, 2015 by David Howells

Health secretary Jeremy Hunt has put forward the idea of charging patients for missing their appointments, in a bid to drive down no-shows. New estimates have put the cost of missed appointments at nearly £1 billion, made up of £750 million in missed hospital appointments and £162 million for DNAs (Did Not Attends) at GPs’…

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Be specific if you want to reach Millennials, marketers urged

Laura Varley Avatar

Posted on July 02, 2015 by Laura Varley

Businesses that text pushy, generic marketing messages are likely to get dumped by the Millennial generation, a new study by Aimia has revealed. These consumers are known as “high volume sensitive” in the study, as they hate receiving a large number marketing messages, whether they’re delivered via text, social media, push notifications or email. Millennials…

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‘Father of SMS’ dies age 63

David Howells Avatar

Posted on July 01, 2015 by David Howells

Matti Makkonen, a man described as the ‘reluctant father of SMS’, has died age 63. The first text message was sent on December 3 1992, but it was almost a decade before that the idea was first mooted by Finnish telecoms pioneer Makkonen. At a conference in 1984, he put forward the idea of a…

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NFC to revolutionise B2C communications

Charlotte Harrison Avatar

Posted on June 29, 2015 by Charlotte Harrison

Near-field communication (NFC) could revolutionise British homes, opening a world of opportunity for businesses to interact with their customers, experts claim. NFC uses chips to enable devices such as washing machines, heating systems and shop tills to communicate wirelessly. When placed in close proximity to one another, NFC-enabled devices can interact, with data transferred between…

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Emojis give tone and meaning to texts, communication coach claims

Charlotte Harrison Avatar

Posted on June 26, 2015 by Charlotte Harrison

Emojis may not be to everyone’s taste, but they are one of the best ways to eliminate ambiguity in text messages. This is the opinion of actor-turned-communication coach Robin Kermode, who told theguardian.com that the place of emojis in today’s language isn’t as negative as many like to make out. Despite being labelled the “fastest…

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iPhone users alerted to better SMS notification feature

Charlotte Harrison Avatar

Posted on June 25, 2015 by Charlotte Harrison

There’s an additional iPhone notification for text messages that many users are unaware of, according to one tech journalist at mirror.co.uk. Compiling a list of some lesser-known features on the ubiquitous devices, Jeff Parsons noted that iPhone users can use flashing LEDs to alert themselves to notifications they may otherwise have missed. By heading to…

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Festival-goers kept connected thanks to giant charging bull

Laura Varley Avatar

Posted on June 22, 2015 by Laura Varley

People attending Glastonbury this year will never have to worry about their smartphone’s battery dying, thanks to EE’s ‘Charging Bull’. The huge charging station in the shape of a green and yellow bull was inspired by Somerset’s famous ‘Field Marshall’, also known as Britain’s biggest bull. Festival-goers can either choose to recharge their phone directly,…

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Apple looks to reinvent the text message

Laura Varley Avatar

Posted on June 18, 2015 by Laura Varley

Apple has recently patented a technology that will enable people to have more control over when text messages are sent. The new tech will allow users to schedule text messages according to the weather, time and location. This would allow iPhone users to decide the exact conditions under which their SMS should be sent, rather…

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New Swedish app could save lives through text messaging

Laura Varley Avatar

Posted on June 17, 2015 by Laura Varley

A Swedish mobile app aims to help save lives through SMS by texting people trained in CPR when someone nearby has had a cardiac arrest. The app, called SMS Lifesavers, sends text alerts to trained volunteers whenever they are less than 500 meters away from someone suspected of having a heart attack, in the hope…

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