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Text messaging used for community updates in developing countries

Charlotte Harrison Avatar

Posted on February 26, 2015 by Charlotte Harrison

A text message scheme being used in developing countries to transmit weather forecasts, road disruption alerts and more could pave the way for more such developments in coming years. The SMS Voices project, launched by international development charity Christian Aid in January 2014, allows councillors to contact citizens throughout Africa, from Sierra Leone on the…

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Smartphone ownership rises by nine per cent

Laura Varley Avatar

Posted on February 26, 2015 by Laura Varley

Between 2014 and 2015, smartphone ownership increased by nine per cent, new findings from eMarketer show. More than 38 million Brits will own and use smartphones on a regular basis by the end of this year. Moreover, 70 per cent of mobile phone owners – equal to 58 per cent of the UK’s population –…

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Government plans crackdown on spam SMS messages

Laura Varley Avatar

Posted on February 25, 2015 by Laura Varley

Genuine text marketing is set for a PR boost, after the government announced it is cracking down on companies that bombard people with spam text messages and give the industry a bad name. More than 175,000 complaints were made to the Information Commissioner’s Office (ICO) regarding nuisance calls and texts in 2014, reports bbc.co.uk. It…

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Mobile ‘irresistible’ when it comes to location-based marketing

Charlotte Harrison Avatar

Posted on February 24, 2015 by Charlotte Harrison

Engaging with prospective customers either within or near a point of purchase via text message is a trick that businesses can’t afford to miss, according to several industry experts. Despite the fact that more than 40 per cent of advertisers intend to use SMS in their marketing campaigns next year, the majority of businesses are…

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Burton hospital reveals £600k missed appointments cost

Charlotte Harrison Avatar

Posted on February 17, 2015 by Charlotte Harrison

Burton’s Queen’s Hospital has revealed that patients missing their appointments have cost the NHS Trust that runs it almost £600,000 in the past two years alone. The hospital has since introduced a text message service which sends patients a reminder five days in advance of their appointment in a bid to rid itself of such…

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Millenial mothers spend more time on mobiles than watching TV

Laura Varley Avatar

Posted on February 13, 2015 by Laura Varley

Young mothers aged 18-34, also known as millennial mums, spend more time looking at their mobile devices than they do watching TV or surfing the internet, a new study by the Interactive Advertising Bureau (IAB) and BabyCenter has revealed. The report looked at mothers from five different countries: the UK, US, Canada, China and Brazil….

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EE voted best UK network for text and reliability

Charlotte Harrison Avatar

Posted on February 12, 2015 by Charlotte Harrison

EE has been named as the top UK network for coverage, tying with Three for reliability and placing second in the other categories – including text. Mobile network testing company RootMetrics pulled the information by collecting more than one million samples during tests in the second half of 2014, notes the register.co.uk. Each of the…

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Text messages effective at boosting skin cancer prevention

Laura Varley Avatar

Posted on February 09, 2015 by Laura Varley

Personalised text messages are an effective way to warn people about the dangers of skin cancer and the importance of sun protection, a joint study by the University of Queensland and Cancer Council Queensland reveals. The study took place over a period of 12 months and included more than 500 participants aged between 18 and…

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Schools in Finland to teach texting and touch-typing over handwriting

Charlotte Harrison Avatar

Posted on February 06, 2015 by Charlotte Harrison

In what could be seen as a radical change for curriculums in the future, schools in Finland will begin to teach children how to text message and touch-type rather than traditional handwriting from 2016. Handwritten cursive is now considered less relevant to everyday life compared with speed-texting. From next year, all Finnish schoolchildren will be…

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Florida bars enhance security using text alerts

Charlotte Harrison Avatar

Posted on February 04, 2015 by Charlotte Harrison

Bars in the city of Melbourne in Florida are using text messages to help enhance security and reduce disorderly behaviour. A communication scheme is in place which allows downtown bars to send emergency text messages to one another, warning managers of anti-social patrons and other threats which could be dangerous to customers. It’s hoped that…

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