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Pearls of wisdom from your favourite mobile messaging experts

Credit card-sized phone only makes calls and texts

Laura Varley Avatar

Posted on May 20, 2015 by Laura Varley

The creators of a new mobile phone the size of a credit card say it provides the only “essential connection” that people need – the ability to make calls and texts. The New York-based team behind the Light Phone state that it is the ‘anti-smartphone’, as all other unnecessary technology has been stripped away. Thanks…

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Regular texts could boost birth control compliance amongst teens

Laura Varley Avatar

Posted on May 19, 2015 by Laura Varley

Sending text messages to teenagers on birth control programmes could help boost compliance and reduce the number of missed appointments, a new study from the Johns Hopkins Children’s Center suggests. The researchers believe SMS could help boost compliance to birth control in an age group which tends to be non-compliant. One hundred girls and young…

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Nine in ten people send texts regularly, new usage stats show

Charlotte Harrison Avatar

Posted on May 11, 2015 by Charlotte Harrison

Mobile users are sending 20 per cent more text messages than they were ten years ago, according to a new report from media watchdog Ofcom. The report showed that nearly all mobile phone users are sending text messages regularly (at least once a week), with a rise from 70 per cent in 2005 to 90…

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Average Brit spends two days a week on their phone

Charlotte Harrison Avatar

Posted on May 08, 2015 by Charlotte Harrison

Mobile phones have become essential for Brits, with the average person spending two working days a week on their device. Text messages are still playing a part in this, taking up three hours of users’ time per week, notes dailymail.co.uk. The results, from comparethemarket.com, show how SMS marketing can help a business stand out to…

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Reviewer shows how to get creative with text marketing

Charlotte Harrison Avatar

Posted on May 07, 2015 by Charlotte Harrison

A US-based restaurant review site has introduced a new service which could inspire businesses to get more creative with their SMS marketing. Customers looking to get restaurant recommendations sent straight to their mobiles in New York City, San Francisco, Chicago or Denver can sign up for the Text Rex service on review site theinfatuation.com. Instead…

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Carbon monoxide alarm sends SMS alerts

Charlotte Harrison Avatar

Posted on May 06, 2015 by Charlotte Harrison

A new system is being trialled that alerts homeowners to the presence of poisonous carbon monoxide gas via SMS. In a bid to improve safety in social housing, the smart alarm is being installed in the Kirklees area of West Yorkshire, reports spenboroughguardian.co.uk. Like other alarms of its kind, this can detect carbon monoxide, but…

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Texting someone before minor surgery can reduce need for pain relief

Laura Varley Avatar

Posted on April 28, 2015 by Laura Varley

Patients undergoing minor surgery who text someone beforehand are less likely to require supplemental anaesthesia than patients who did not. This interesting claim has come from a new study conducted by researchers at RTI International, Cornell University and LaSalle Hospital. The researchers recruited 98 patients receiving general anaesthesia for minor surgeries. Before the procedure, each…

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One in three Brits prefers to donate to charity by text message

Charlotte Harrison Avatar

Posted on April 24, 2015 by Charlotte Harrison

Charities in the UK should be focusing more on text messages for fundraising, as a new study reveals that a third of Brits give their donations this way. Online shopping scheme Give as you Live surveyed 4,000 people on their charity supporting habits and preferred methods of giving. More than 30 per cent of people…

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Text messages can support new mums with post-natal depression

Laura Varley Avatar

Posted on April 21, 2015 by Laura Varley

Text messages could provide help for new mothers living with post-natal depression, new research published in the JMIR Mental Health journal reveals. A team of researchers from Saint Louis University in the US sent 4,158 text messages to 54 mothers at risk from developing post-natal depression over a six-month period. Each mother received four messages…

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SMS used to run an exclusive ecommerce business

Laura Varley Avatar

Posted on April 16, 2015 by Laura Varley

An American ecommerce business is exclusively using SMS to trade, in a bid to make its products more exclusive and desirable. The business, which is called Stefan, only sells its limited edition products to approved consumers over SMS. To sign up, the shopper has to send a text message, Stefan then texts back and asks…

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