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Pearls of wisdom from your favourite mobile messaging experts
Posted on May 21, 2013 by Richard Towey
Though mobile marketing is a highly effective way to acquire customers, brands must view the channel as one for building relationships if they’re to harness its full potential. That’s the view of Thomas Enraght-Moony, a writer at guardian.co.uk who says that an increase in mobile ad spend carries good and bad news for consumers, businesses and the channel. On one…
Posted on May 14, 2013 by Ashley Curtis
An increasing number of companies are abandoning traditional marketing techniques in favour of online and mobile channels, according to research from Pitney Bowes. Cited by smallbusiness.co.uk, figures from Pitney Bowes’ new report claim over a quarter of firms report that traditional offline marketing accounts for just ten per cent of their total marketing activity. In…
Posted on May 14, 2013 by David Howells
The number of active mobile phones being used around the world will outnumber earth’s entire population in 2014, bbc.co.uk reports. According to new research from the International Telecoms Union (ITU), the number of mobiles in use will surpass the seven billion mark in early 2014. As it stands, the earth’s population stands at 7.1 billion,…
Posted on May 13, 2013 by Deborah Bates
Some 308.7 million ’smart mobile devices’ were shipped out to consumers around the world in the first quarter of 2013. That’s according to research published by Canalys, cited by mobilemarketingwatch.com. It revealed that these devices (encompassing smartphones, tablets and notebooks) experienced sales growth of 37.4%, year on year. Of the total devices sold, 59.5% operated on Android…
Posted on May 13, 2013 by Deborah Bates
The roll-out of an SMS service that provides information on common medications in New Delhi may inspire other countries to follow suit. According to business-stardard.com, if they send a text to the dedicated hotline, consumers will be able to receive information on well-known brands selling a certain drug. For example, if they wanted to purchase…
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