Depending on the nature of your business there are many different elements of mobile marketing and communications to consider. Mobile web is an obvious choice for all online businesses, and mobile apps can increase brand visibility, but mobile messaging is the key to achieving greater ROI and reach.
97.5% of SMS messages are read within 5 seconds of being received (Ofcom - 2011)
Mobile devices will eventually outnumber humans and by 2016 there will be 10 billion mobile connected devices around the world (Cisco research - Feb 2012)
Response rates for mobile are 4 times higher than other direct marketing mediums (Mobile Data Association - 2011)
81 per cent of adults keep their mobile switched on all of the time, even when they are in bed (media.ofcom.org.uk - 2011)
There were more than 32 million smartphones in the UK in 2011 which is expected to double by 2015 (mobileSQUARED)
40% of UK consumers are interested in being contacted via mobile by advertisers (thedrum.co.uk - 2012)
Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association (econsulting.com - 2012)