Ten Tips to Improve Your Mobile Marketing Campaigns

How to get the most from mobile messaging

Top 10 tips to execute the perfect mobile marketing campaign

As with everything in business, namely marketing, practice makes perfect. But practice means little without justification and results. That's why at Textlocal we are dedicated to helping you get the most from your mobile marketing activity. We understand the importance of achieving your goals and can advise on the most suitable methods to maximise the potential of your mobile marketing campaign as part of a wider strategy or stand-alone.

We help businesses across the globe to use mobile marketing, whether it is for data capture, lead generation, customer loyalty or another of the many uses mobile marketing has. The results you achieve are often based on what you learn from previous campaigns and big data. Our mission is to help you to understand how to boost your campaign. It is imperative that you use data to make key decisions and optimise your mobile marketing campaign to achieve the best results. Take a look below at our top tips to increase the performance of your next mobile marketing campaign...

From: Pizza4You

Hi Jeff, get a free side with any pizza tonight, call us now on 0800 123 456


1. Include a clear call to action

Ensure that the reason for the text is made clear. You want the recipient to act on your text, so tell them what they need to do to benefit from the information they have been sent.

2. Be prepared and know when your customers respond

Pick the time you decide to text your customers carefully. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so. You can also use the Textlocal scheduler to prepare your messages for sending in advance.

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3. Be concise and keep it short

A single SMS message consists of 160 characters. For the most cost-effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

Mobile marketing database screenshot

4. Don't overdo it - less is more

Make sure you manage your database properly, and avoid texting the same mobile marketing messages to the same people consecutively. Keep your communication fresh and engaging.

Data Cleansed!

5. Keep your database clean

It can be costly to continue sending messages to old numbers. Be sure to regularly check and delete the numbers that can't be reached to save time and money. Three strikes and you're out is a good principle.

Chart displaying positive data

6. Track your progress and refine

Make sure you measure how effective your mobile marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers, to find which works best for you.

Driving school mobile marketing example

7. Use key tools to help grow your data

Use an SMS keyword (e.g. text EVENT to 60777 to receive the latest news and offers from your local sports centre) to grow an opt-in list of customers that choose to receive your SMS alerts. Print this everywhere and you will easily grow an opt-in list of followers. SMS marketing can be intrusive if sent to somebody who hasn't given their permission. Protect the reputation of your organisation by ensuring all recipients have allowed you to communicate with them.

From: Luigi

Optout: Txt LUIGISTOP to 60777  


8. Respect the opt-out mechanism

Include a simple opt-out option regularly in your texts. Always ensure you make it clear to your customers that they can stop receiving messages from you at any time.


9. Know your audience

Make sure that the recipient is going to be interested in what you have to offer. There would be no logic in texting a football team a 2 for 1 offer on nail varnish.

From: GarysGarage

Hi #FirstName# the MOT on your #Custom1# is due on #Custom2#, just gives us a call to book it in  


10. Personalise your texts for a better experience

Use our mail merge feature and insert names, appointment times or other details into your messages for that extra special message. You can also brand your text by setting the Sender Name on the SMS message as your company name for maximum impact.

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