Full Access - Free Credits
Takes 60 Seconds
View our Tutorials
See our latest Messenger video tutorials for help and advice on how to get started
Watch NowA - Z of Mobile Terminology
Everything you need to know about mobile
A
API
Application Programming Interface. Use our API to connect your application to ours to send automatic SMS and MMS messages.
Android
Google smartphone operating system
Alerts
A type of communication which converts instant, important information
Application
Software solutions that power business solutions and their mobile marketing integration
App
Short for application, a piece of software that runs on your device
Auto Response
An automatically generated SMS text message sent in response to inbound messages that is configured in Messenger
B
Bar Code
A representation of data which is readable by any Smart phone with the right software downloaded
Bluetooth
A communication tool which enables mobile devices equipped with a special chip to send and receive information wirelessly in short ranges
Bulk SMS
A term used to describe mass SMS sends at one time
Browser
Or web browser. The application that is used to browse websites. Common browsers include Google Chrome, Firefox, Safari and Internet Explorer
Broadcast Messaging
Sending messages to multiple people at once
C
Charity Short Code
A five digit text number which can be used to generate donations charged to mobile phones. For Registered charities only
Call to action
A prompt to encourage the reader/ user to act upon an invitation to contact, click, message or download
Conversations
A tool within Messenger which allows instant text communications between a Messenger user and a mobile handset
CDMA
Code Devision Multiple Access
Carrier
See Network Operator
Click through
The count of mobile users who have clicked on a mobile web link in your text message
CRM Application
Customer Relationship management application
Characters
The count of letters, numbers, spaces and symbols in your text message
D
Data Cleansing
A function in Messenger - locate invalid mobile numbers in your contact list and remove
Documentation
The coding you need to integrate our API gateway
Delivery Report
A report provided by the network used to send the message to inform of it's delivery status
Dedicated Inbound Number
A virtual mobile number which is used only by you
Dedicated Short Code
A five digit text number only used by you
E
Email to SMS
Configure your email account with Messenger and send emails which we will convert to text messages for you
Economy Routes
Also known as grey routes. Unreliable, indirect networks used to send text messages with low delivery rates
F
Free Text Short Code
A five digit text number which is completely free of charge for the sender. You cover the cost with 2 credits per message
G
Gateway
The entrance to our Messenger platform
GSM
Global Sytem for Mobile Communications
Geofencing
A virtual set of boundaries around a certain geographical area
Grey Routes
Also known as economy routes. Unreliable, indirect networks used to send text messages with low delivery rates
H
Handset
A mobile phone or device. One is not required to use the Textlocal services. Outbound messages are sent to handsets
I
Inbox
An area of your Messenger account where inbound messages are stored
iPhone
Apple's smartphone device
Invalid Number
A phone number which is no longer in use or has an incorrect amount of digits
J
Junk
Unsolicited communications
K
Keyword
A dedicated word to your account that you hold on one of our shared numbers. All messages sent to a shared number need to start with a keyword so our system knows which account to direct the message too
KPI
Key Performance Indicator
KB
Kilo Byte
L
Language
API different scripts per language
Location Based Services
Mobile marketing directed to people based on their current location
M
Mobile Web Page/ Site
An online page or website that is optimised for mobile browsing
Mobile Coupon
A coupon that is sent via SMS, MMS or mobile web page which can be redeemed at relevant venue
Mobile App
An application written and supported on mobile devices
Mobile Marketing
Marketing to mobile devices
MMS Message
A picture message, sound clip or video
Mobile database
A collection of mobile telephone numbers
Messenger
The online Textlocal service that can be logged into from any internet enabled PC, laptop, Mac or tablet
N
Native App
An application written for a certain mobile operating system
NFC
Near Field Communication. Some mobiles can now be placed near to chip and pin machines to make a payment
Network Operartor
The company to which your mobile device connects to, such as o2, Vodafone, Orange and T-Mobile
O
Opt-In, opt-out
The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore
P
Postcode look up
Our system can perform a look up of pre entered information dependant on a post code given in a text message, allowing an automatic response to be sent back with relevant information to the users postcode
Premium SMS
SMS messaging which bills the user a set amount. Textlocal does not offer this service
Q
QR Code
A quick response code which is a square patterned representation of data which is readable by any Smart phone with the right software downloaded
R
Reporting
Networks provide reports for SMS & MMS messages delivered, undelivered and invalid
ROI
Return on Investment. A way to measure the results of a campaign
Reseller
Reselling the Textlocal service to gain commission
S
Short Code
A five digit text number
Social Connect
A function built into Messenger which pushes outbound SMS to your social networks
Smart Phone
Internet ready mobile phones which can do a lot more than call and send SMS
SMS message
Short Message Service
Sender Name
The name or number that appears as the 'from' name on the receiving handset
Simple Reply Service
An option to use as a sender name which can be replied to. Each message costs 1.5 sms credits
Subscription
Agreeing to receive on-going mobile communications from one certain company
Spam
Unsolicited communications
Short Links
A tool in Messenger that creates shorter web links to use up less characters
T
Text Credit
A unit which you can buy in bulk, one credit it worth one 160 character text message
Text Message
A short message service
Text Donation
A donation made to a charity via a mobile handset. The specified amount is billed from a the mobile phone bill
Text Registration
A persons registration of interest to a product/ company via text message
Text to Win
Using an SMS Short Code which people can text with their answer to a competition question
Ticketing
Images which can be sent to mobile handsets to be scanned upon redemption
U
Upload
Inputting your mobile phone data into your contact base on Messenger via an excel sheet
URL
Uniform Resource Locator
V
Validity Period
A set time in which your SMS/ MMS messages will be sent
VoIP/ Voice Activation/Voice Recognition
The translation of spoken words into text
W
Wi-Fi
Wireless local area network allow wireless access to the internet. Needed to send/receive MMS or view Mobile Web Pages
WLAN
WLAN, which stands for Wireless Local Area Network, is when a mobile user connects to a local area network via a wireless connection
X
XML
Extensible mark-up language
Create Your Free Account - 60 Second Signup - Free Expert Support
