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Mobile Messaging Insight
Get the latest stats to help you make informative decisions on using mobile messaging in your business.
Find out moreWatchman racing Uses Textlocal
Overview
SMS Marketing is better than direct mail as it's read within minutes of receipt and is less expensive
Watchman Racing is a betting advisory service for horse racing and sport.
Watchman racing uses SMS to send daily tips to subscribers of the tipster service.
Achieving business objectives:
Effective Marketing
A Short Code was used in print and online to gather mobile numbers of potential gamblers.
Speedy Updates
The SMS service was used to send up to the minute tips to subscribers.
Building relationships
All subscribers received tips within seconds on the fly.
Results:
- Thousands of text messages sent each week and with good data
- Better, more efficient communication with customers
- Feedback from subscribers was positive, with people welcoming the instant and immediate communication texting provides
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