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Mobile Messaging Insight
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Find out moreSubway Uses Textlocal
Overview
We are happy with the results from our text campaigns, the average response rate is 24%
Five Subway Franchises introduced SMS to their marketing strategy to target existing customers, aiming to increase sales and drive traffic to the store during quiet periods.
Achieving business objectives:
Reliable Data
Using the keyword SUBWAY on short code 60777, they were able to gather a useful list of opt-in data
Rapid Communications
Instant text messages were sent to a mass audience in one hit.
Building relationships
Subway staff were able to inform customers of the text service at the counter, ensuring they were entitled to the upcoming promotions.
Results:
- 24% response rate
- 1400 numbers collected in three month period
- Highly viral marketing tool
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