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Strutt and Parker Uses Textlocal
We needed something visual that passing motorists could remember other than a phone number. Short codes are ideal as they are easy to remember
Strutt & Parker are a leading property company with offices throughout the UK, specialising in areas including residential, commercial & land management. They needed to generate leads and raise awareness of the LINK 62 commercial development just off Jct 31 of the M62 to passing motorists.
Achieving business objectives:
Short codes used to aid sales campaigns
Outdoor billboard advertising displaying the short code was introduced as an effective way of promoting the development to passing motorists.
Short codes are a great way of generating inbound enquiries by text, particularly from people on the move. All inbound enquiries are sent straight through to an email inbox.
Grow database of contacts
Opt-in marketing can lead to upward lift in customer acquisition.
- The short code generated a huge amount of enquiries from passing motorists interested in the development
- A large proportion of sales leads where either converted over time, or lead to viewings