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Mobile Messaging Insight
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Find out moreSomerset District Council Uses Textlocal
Overview
We were very pleased with the take up to the Street Soccer programme via text. Mobile messaging helped us reach out to younger people in the community who are traditionally hard to contact
South Somerset District Council needed to implement a system to help communicate with young people in different communities about the Street Soccer events.
Achieving business objectives:
Targeting young age groups
A short code was used to encourage young people in the community to sign up for their nearest Street Soccer event.
Increased efficiency
Contact data collected was used for further communication on events that the Council are organised for the youth community.
Increasing awareness
SMS made the programme easily accessible.
Results:
- The Soccer programme was a success with over 500 young people getting involved
- Texting into the short code “Street” generated the majority of the take up
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