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Mobile Messaging Insight
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Find out moreShellys Restaurant Uses Textlocal
Overview
We only spent £28 on the whole SMS campaign, and received more than £400 worth of bookings
Shelly Butterworth
Achieving business objectives:
Targeted communications
Shelly's used SMS to text their list of opt-in customers with special offers and sales promotions.
Increase bookings
Due to its powerful viral capabilities, new bookings often came from friends and family who had been forwarded the SMS text.
Cost-effective marketing
After spending large amounts on various advertising campaigns via press and radio, SMS was the most cost-effective method
Results:
- Within 5 hours of sending a promotional offer via SMS to their database of opt-in contacts they had received more than £400 worth of bookings
- Sales return of 14 times the initial investment
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