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Shellys Restaurant Uses Textlocal

Overview

Logo We only spent £28 on the whole SMS campaign, and received more than £400 worth of bookings

Shelly Butterworth

Achieving business objectives:

Targeted communications

Shelly's used SMS to text their list of opt-in customers with special offers and sales promotions.

Increase bookings

Due to its powerful viral capabilities, new bookings often came from friends and family who had been forwarded the SMS text.

Cost-effective marketing

After spending large amounts on various advertising campaigns via press and radio, SMS was the most cost-effective method

Results:
  • Within 5 hours of sending a promotional offer via SMS to their database of opt-in contacts they had received more than £400 worth of bookings
  • Sales return of 14 times the initial investment

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"I use the SMS for individual texting because I loathe mobile phone 'keyboards' and predictive texting and much prefer to type on a keyboard. We found the 'simple reply service' particularly useful when we went on a cruise. Without it sending and receiving texts through the maritime service on ship would have been ridiculously expensive." - Luke1

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