Royal Exchange Theatre Uses Textlocal

We have had great results from using text marketing, with many recipients making a box office booking as a direct result of receiving a promotional text

The objective for the Royal Exchange is to increase awareness of the Theatre and its amenities such as bars, restaurants, workshops, backstage tours and shows to the student and youth market.

Better response rates

SMS generated the highest response rates of any previous marketing campaign, averaging at 8% to 20%.

Rapid communication

SMS marketing was also considered cheaper, quicker and more flexible at reaching audiences.

Targeting specific demographics

Text messaging was considered to be the most effective medium to directly contact young people and students.

Results:

• Increase in box office ticket sales from student and youth market
• 8-20% response rates from people taking up offers and promotions at the box office
• 50% increase in the number of people subscribing to receive the text alerts

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