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Mobile Messaging Insight
Get the latest stats to help you make informative decisions on using mobile messaging in your business.
Find out morePapa Johns Uses Textlocal
Overview
Generated sales equate to well over a ratio figure of 10 times the total cost of the SMS campaign
Papa John's Pizza have over 140 stores nationwide.
They wanted to offer their customers discounted prices in the hope that they remain loyal to the brand, and place consecutive orders.
Achieving business objectives:
Increased profitability
Papa John's 'Offer of the Week' was developed to drive forward sales and increase profitability
Rapid communication
Time-bound messages sent to customers who had previously made an order
Cost-effective marketing
Targeted regional messages were sent instantly to their customer database
Results:
- SMS activity increased sales growth over 3 days by 31.7%
- 4.8% response rate
- Tactical offer driven response in just 72 hours
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