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Mobile Messaging Insight
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Find out moreMcCalls of Lisburn Uses Textlocal
Overview
We can notify our customers in a way that's convenient to them whilst being fast and cost effective
McCalls of Lisburn has grown to become one of the UK's premier independent fashion retailers. They wanted to communicate with their customers in a way that reflected their great level of service.
Achieving business objectives:
Time Effective Service
Text messages are quickly and easily sent out to inform customers when their items are ready for collection
Seasonal Marketing
The system was introduced for the Back-to-School period which saw a positive response from customers
Automatic Confirmations
The API Gateway is used to send out automatic notifications of when items ordered online are dispatched
Results:
- The SMS service allowed McCalls to maintain and promote their mission statement ‘Stylish wear – People Who Care.'
- The speed and convenience of a text message proved to be a welcomed way of receiving the information with customers
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