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Marie Curie Cancer Care Uses Textlocal
We had a total of 7,608 responses to all our short codes during spring which amounted to more than £12,000.
Marie Curie Cancer Care needed a cost effective and simple way to raise funds for their biggest annual campaign The Great Daffodil Appeal.
Achieving business objectives:
Simple donation tool
Marie Curie set up various keywords such as Daffodil, Memory and Cherish on Textlocal's charity short code number 70777, and advertised them in key locations across the country in national press. With Textlocal's charity short code service, the public could then make instant £1.50 donations simply by texting in.
The short code allowed for Marie Curie to dramatically grow their supporter database
Mobile made the whole process fast and accurate, and without doubt this method reduced the need for paper forms at the event and is therefore kinder to the environment.
- 7,608 responses to all short codes
- £12,000 generated through text