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Find out moreKremlin Nightclub Uses Textlocal
Overview
SMS Marketing is the best way to communicate directly with a nightclub audience quickly
The Kremlin Nightclub in Belfast have a huge following of regular visitors to the club.
Kremlin needed to increase footfall through the nightclub by promoting the club by SMS.
Achieving business objectives:
Mass Communication
SMS Text messaging was used to regularly target a large volume of contacts from their existing data base.
Varied Promotions
Text promotions included 2 for 1 entry, drinks promotions, special offers and club information.
Building relationships
An inbound number and keyword was published on all marketing material encouraging people to opt-in for the text promotions.
Results:
- SMS Marketing increased customer loyalty and club attendance
- Footfall and revenue also saw an increase due to targeted SMS campaigns
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