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Find out moreIslington Council Uses Textlocal
Overview
We were very pleased with the Textlocal service and the results we achieved. The service was quick, efficient and easy to use.
Islington Council's objective is to raise awareness of climate change whilst actively encouraging members of the community to sign up and pledge their support for the climate change initiative.
Achieving business objectives:
Simple Interaction
The word CHALLENGE was used on a Short Code urging residents to sign up for the Islington Climate Challenge.
Environmentally Friendly Marketing
SMS ensured Islington Council could communicate with residents in a climate friendly way.
Data Collection
The mobile numbers of people who text in are stored for the next awareness campaign.
Results:
- Using the Short Code generated a 7% increase in take up
- Results were measured by the number of texts received as a proportion of entire responses. Other methods used were freepost envelopes, email and telephone
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