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Mobile Messaging Insight
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Find out moreENO Uses Textlocal
Overview
Generated sales equate to well over a ratio figure of 10 times the total cost of the SMS campaign
ENO is one of the world's largest opera companies, providing an annual programme of opera, from popular classics, and operetta, through to more contemporary work and rarely performed musicals.
ENO wanted to communicate last minute ticket offers.
Achieving business objectives:
Last minute sales campaigns
ENO were able to mitigate any short-term sales downturn by maximising the value from unsold ticket inventory using SMS.
Building Relationships
SMS was also used to inform opt-ins of upcoming shows.
High Return on Investment
The SMS activity generated an ROI rate of 16:1.
Results:
- £500 worth of credits generated £8,000 gross profit
- ENO saw a response rate that was well above the industry standard
- ROI rate of 16:1
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