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Crayford Dog Track Uses Textlocal
We needed a way to contact customers with last minute reminders and SMS provides the ideal solution
Crayford Dog Track is one of the most popular tracks in the UK.
Crayford needed a communication tool that would enable them to contact customers with news and special offers prior to an event.
Achieving business objectives:
Last minute text messages were sent to existing customers to promote events and entice customers through the doors.
The Short Code CRAYFORD on 60777 was introduced as a customer call back request tool.
Messages could be sent out at any time, proving useful for the promotion of last minute ticket sales.
- Increase in bookings after a text campaign
- Increase in people texting the Short Code to request a call back
- Good level of customer service and support provided by Textlocal